Public Relations
Public Relations Header
  • Campus:
  • Downtown Windsor Campus (B791) - MediaPlex
  • Program Length:
  • Two Year - Ontario College Diploma
  • Starts:
  • September

Program Vocational Learning Outcomes

ADMISSION REQUIREMENTS
OSSD with the majority of courses at the College (C), University (U), University/College (M) or Open (O) level plus:
  • Grade 12 English(C) or (U)
Mature students - See Admission Procedures for details.

PROGRAM OVERVIEW
Public relations is a dynamic and exciting field. Public relations specialists are expert communicators who manage and maintain a positive public image for their clients, whether it’s a politician, a large corporation, a non-profit organization or a small business. This program prepares students to competently enter the professional world of public relations with knowledge and skills that include writing for newspapers, feature articles, and preparing public and private presentations. Students will also learn how to shoot and edit professional photos, develop internal and external corporate communications plans, event plans, sponsorship plans, and learn how to handle crisis response. Social media, entrepreneurship, marketing, advertising and working with media are also elements of this in-depth program.

PROGRAM HIGHLIGHTS
  • Learn in a state-of-the-art multimedia multiplex (called the MediaPlex) that is one of only three in the world.
  • Professional equipment includes: radio booths, video editing bays, green screen technology and various visual design software programs.
  • Hands-on learning includes: Event production, small business creation, creating professional videos using industry-standard professional equipment, recording radio interviews, composing and editing professional photos and using design software to create marketing materials such as flyers and posters and much more.
  • Two work placement opportunities, which give students the chance to put their PR skills to use in the real world. Numerous opportunities exist locally and out of town for work placement as well as employment in a wide variety of business, industry, institutional and non-profit organizations.
CAREER OPPORTUNITIES
The public relations specialist will be employable in a wide variety of industries including government, private business, not-for profit agencies, hospitals, educational institutions, political parties and media.

YOUR INVESTMENT
The standard tuition and compulsory fees for the current academic year:

2017-2018 Tuition Fees

For programs with Experiential Learning (Work Placement/Internship): Costs for accommodation, if needed, travel and related expenses is at the student's own expense. It is recommended for most programs, that students have access to a laptop or desktop computer while away from home during experiential learning periods.

Textbooks and other materials are in addition to Tuition Fees. Textbook prices may be found through the Bookstore website.

Please be aware that tuition and compulsory fees are subject to adjustment each year. The College reserves the right to change, amend or alter fees as necessary without notice or prejudice.

DIPLOMA REQUIREMENTS


Code
Credit
Course Name
Semester 1
PBR101
3
Computer Skills I
PBR102
3
Visual Design with Computers
PBR103
3
Introduction to Public Relations Writing
PBR104
3
Intro To Public Relations
PBR105
3
Explorations in Mass Communication
ELEC1030
3
General Education Elective
PBR207
3
Public Relations Research Skills

Semester 2
PBR201
3
Computer Skills 2
PBR202
3
Multi Media Convergence
PBR203
3
Writing for Newspapers and Features
PBR204
3
Media Relations
PBR206
3
Introduction to Marketing
ECE205G
3
Anti-Oppression in Canadian Society
PBR405
3
Public Relations Presentation Skills
Code
Credit
Course Name
Semester 3
PBR300
2
Applied Internship
PBR302
3
Writing for Corporate Communications
PBR303
3
Organizations Communications
PBR304
3
Event Planning and Sponsorship
PBR307
3
Fundraising & Donor Relations
PBR308
2
Public Relations Advertising
BUS600
3
Mediation and Conflict Resolution

Semester 4
PBR400
2
Applied Internship II
PBR401
3
Issues Management and Crisis Response
PBR402
3
Event Production and Management
PBR403
3
Ethics and the Media
PBR404
3
Public Relations Management
ELEC1030
3
General Education Elective
PBR301
2
Entrepreneurship Business Practices