- Program Length:
- One Year - Ontario College Graduate Certificate
Diploma or degree from a recognized college or university in a related field with at least one introductory marketing course.
Demonstrated competence through related work.
This Web and Interactive Advertising program provides the student with the skills to effectively plan advertising and integrated marketing communications plans together with the materials and costs for the emerging advertising formats. These formats include: mobile, viral and blog advertising, RSS feeds, searching advertising, personalized searches, pod casting, widget advertising, effectiveness research, social networking, media and copywriting, online and mobile user behaviour and current and emerging technologies.
Graduates may find employment opportunities as advertising agents, account managers, sales and advertising managers, web marketing managers, advertising coorindators, desktop publishers and web marketing managers.
The standard tuition and compulsory fees for the current academic year:
2017-2018 Tuition Fees
For programs with Experiential Learning (Work Placement/Internship): Costs for accommodation, if needed, travel and related expenses is at the student's own expense. It is recommended for most programs, that students have access to a laptop or desktop computer while away from home during experiential learning periods.
Textbooks and other materials are in addition to Tuition Fees. Textbook prices may be found through the Bookstore website.
Please be aware that tuition and compulsory fees are subject to adjustment each year. The College reserves the right to change, amend or alter fees as necessary without notice or prejudice.
Integrating Digital Technology into Marketing Plans
Search Engine Optimization
Social Networking and Viral Marketing
Mobile Marketing and Podcasting
Online Consumer Behaviour
Online Branding & Customer Relationship Management
Planning and Buying New Media
Message Creation for New Media
Starting a Web Business
Web and Interactive Communications Project