Web and Interactive Advertising
Program Header
  • Program Length:
  • One Year - Ontario College Graduate Certificate
  • Starts:
  • September
ADMISSION REQUIREMENTS
Diploma or degree from a recognized college or university in a related field with at least one introductory marketing course.
OR
Demonstrated competence through related work.

PROGRAM OVERVIEW
This Web and Interactive Advertising program provides the student with the skills to effectively plan advertising and integrated marketing communications plans together with the materials and costs for the emerging advertising formats. These formats include: mobile, viral and blog advertising, RSS feeds, searching advertising, personalized searches, pod casting, widget advertising, effectiveness research, social networking, media and copywriting, online and mobile user behaviour and current and emerging technologies.

EMPLOYMENT OPPORTUNITIES
Graduates may find employment opportunities as advertising agents, account managers, sales and advertising managers, web marketing managers, advertising coorindators, desktop publishers and web marketing managers.

YOUR INVESTMENT
The standard tuition and compulsory fees for the current academic year:

2017-2018 Tuition Fees

For programs with Experiential Learning (Work Placement/Internship): Costs for accommodation, if needed, travel and related expenses is at the student's own expense. It is recommended for most programs, that students have access to a laptop or desktop computer while away from home during experiential learning periods.

Textbooks and other materials are in addition to Tuition Fees. Textbook prices may be found through the Bookstore website.

Please be aware that tuition and compulsory fees are subject to adjustment each year. The College reserves the right to change, amend or alter fees as necessary without notice or prejudice.

CERTIFICATE REQUIREMENTS


Code
Credit
Course Name
Semester 1
WIA100
2

Integrating Digital Technology into Marketing Plans
WIA101
3
Search Engine Optimization
WIA102
3
Social Networking and Viral Marketing
WIA103
3
Mobile Marketing and Podcasting
WIA104
3
Online Consumer Behaviour
WIA106
3

Online Branding & Customer Relationship Management
WIA105
3
Email Marketing

Code
Credit
Course Name
Semester 2
WIA206
4
Planning and Buying New Media
WIA200
4
Message Creation for New Media
WIA201
3
Blogging
WIA202
4
Starting a Web Business
WIA203
2
Web Analytics
WIA205
3

Web and Interactive Communications Project