Web and Interactive Advertising
Program Header
  • Program Length:
  • One Year - Ontario College Graduate Certificate
  • Starts:
  • September

Program Vocational Learning Outcomes

ADMISSION REQUIREMENTS
Diploma or degree from a recognized college or university in a related field with at least one introductory marketing course.
OR
Demonstrated competence through related work.

PROGRAM OVERVIEW
This new program provides students with the skills to effectively create advertising and integrated marketing communications plans together with the materials and costs for the emerging advertising formats. These formats include: mobile, viral and blog advertising, RSS feeds, searching advertising, personalized searches, pod casting, widget advertising, effectiveness research, social networking, media and copywriting, online and mobile user behaviour and current and emerging technologies.

CAREER OPPORTUNITIES
Graduates may find employment opportunities as advertising agents, account managers, sales and advertising managers, web marketing managers, advertising coorindators, desktop publishers and web marketing managers.

YOUR INVESTMENT
The standard tuition and compulsory fees for the current academic year:

2017-2018 Tuition Fees

For programs with Experiential Learning (Work Placement/Internship): Costs for accommodation, if needed, travel and related expenses is at the student's own expense. It is recommended for most programs, that students have access to a laptop or desktop computer while away from home during experiential learning periods.

Textbooks and other materials are in addition to Tuition Fees. Textbook prices may be found through the Bookstore website.

Please be aware that tuition and compulsory fees are subject to adjustment each year. The College reserves the right to change, amend or alter fees as necessary without notice or prejudice.

CERTIFICATE REQUIREMENTS


Code
Credit
Course Name
Semester 1
WIA100
3
Developing Internet Marketing Content
WIA101
3
Search Engine Optimization
WIA102
4
Web Analytics
WIA103
3
Introduction to Layout and Design
WIA104
3
Native Advertising and Paid Search
WIA105
3
Email Marketing

Code
Credit
Course Name
Semester 2
WIA200
4
Display and Video Advertising
WIA201
4
Social Media Marketing
WIA202
3
Web Design - Dreamweaver
WIA203
2
Advertising Copywriting for Digital Platforms
WIA205
4
Digital Media Planning and Execution
WIA206
4

Web and Interactive Communications Project